A man building a design system

Landing Page Design System

Create a dynamic Landing Page System using the Webflow CMS.

The Webflow CMS allows for 5 multi-reference fields that can bind different content to each page created by the Landing Page template. Headings, Value Propositions, CTAs, even Button Text, can be optimized, tagged and A/B tested.

Compare the 5 landing page variations to see how easy it is to change content in the CMS database fields to update or create new iterations on the same landing page template.

The multi-reference fields can be used to populate Testimonials, Product Information, FAQs, Clients or Usage Numbers for social proof, anything you can think of to boost conversions!


For proper SEO and Accessibility always follow a proper page structure hierarchy, make it responsive, and include element tags for robots and page readers.

2 women comparing product features.

Value Proposition

Capture attention, ignite curiosity, and pull people in.

Start Building Excitement

  • Get more traffic to your products.
  • Create a sense of urgency..
  • Deliver information about your products.
  • Generate interest in your products.

Product Discovery

Clearly communicate the value of your product or service.
  • Video of your product in action boosts conversions.
  • High quality images are important for an effective product section.
  • Keep descriptions simple and informative. Bullet lists are easy to digest.
  • Try to build a story around both your product or service and your customers’ relationship with them.
A man and woman discussing design changes.

Wrap It Up

Social Confirmation is important!

People are 88% more likely to purchase a product or service if others already have.

Add client testimonials, social media influencer comments, or product reviews from online publications. If you have high usage or adoption numbers, show them.

A Frequently Asked Questions section can remove doubt and build trust in a product.

Calls To Action

Provide a simple, clear CTA.

Guide the user to an expected action and directly tell them what will happen. No ambiguous button text!

Animations and Interactions

Keep it simple.

UX is important for conversions. CSS interactions and micro-interactions or JavaScript animations can be engaging or they can be distracting! Keep it simple. You want users to remember the product or service, not the scroll animations. Be mindful that too many scroll animations can distract users or even cause vertigo in some users!

Footer Functions

Keep it simple.

A logo with a link to your Home page. Social account links. Add value with a free eBook, checklist, or an email newsletter as enticement to subscribe and build your email marketing list. Add Privacy and Terms links to build trust.